Brand identity, websites,and photography
Visual systems that travel further than the first impression.
Solid Way
Bespoke and architectural joinery, London
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Know Your Place
Event identity for a forum about third places in the city
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MIST
Brand identity for Metropolis Institute of Sound Technology
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MIST offers a range of learning experiences in sound and audio technology, developed and delivered by the engineers and specialists of Metropolis Studios.
MIST monogram shaped like a fader cap symbolizes precision and control in audio work. It suggests that MIST is dedicated to high-quality, precision, and excellence in audio.
Of the Wind / Eolica
Self-initiated experimental typography and visual research
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Composition 1 of 12
Events
Selection of event photographs. Select what you want to see next.
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What I can do
for you
You may have a clear brief, or just a rough idea. Both work. The services below show the ways I can help, and most projects combine more than one.
For a new business, a growing brand, or one that no longer reflects the work behind it. We clarify what matters, who you need to reach and how the brand should speak, then build the identity around it.
See it in practice: Solid WayFor a project that already knows what it is, but needs a visual language. Ideal for events, programmes, campaigns and initiatives that need to become recognisable quickly.
See it in practice: Know Your PlaceNot just pictures for the next post. I build a coherent library of real images (people, products, spaces, processes and details) that keeps working across your website, campaigns, press and future communications.
See it in practice: EventsSometimes you don’t need a huge digital project. You need a focused website, interactive landing page or launch experience that looks considered and is ready to go.
See it in practice: MIST
How it works
From first message to finished work.
Send a few lines
Tell me about your project. A rough idea is fine.
Short call
We talk it through so I understand what you need.
Clear proposal
You get the scope, timeline and price in writing.
Work in stages
You see progress at each step and give feedback before we move on.
Not sure which one fits?
Tell me what you’re working on. A few lines is enough. I’ll reply within one working day with questions or a suggested starting point.
Why me
How I think about the work, and what that means for yours.
My work doesn’t all look the same. That’s the point.
I’m not interested in applying one recognisable style to every project. The visual language should come from the business, the audience and the problem we’re trying to solve.
Sometimes the answer needs to be restrained. Sometimes playful, strange, precise or loud. My job is to find what makes sense for you, not to decorate your business in my style.
I know how easy it is to get stuck inside your own idea.
Building my own product brand taught me this from the other side.
When you know a project intimately, it can become surprisingly difficult to see what is unclear, what needs simplifying, or what would be better delegated. I’ve experienced how much the right visual system can change that feeling — from hesitation to having something you’re confident enough to put in front of people.
That experience changed how I work with clients. I listen closely, ask questions and try to understand not only what you want to make, but where you are stuck.
I connect the pieces.
Strategy, identity, language, photography and digital design are often commissioned separately. I’m interested in how they support one another.
An idea developed for the identity can continue into the website. Photography can feel like part of the brand rather than an add-on. Guidelines can help you make decisions after the project is over.
I like the beginning of things.
New projects are rarely neat. There are half-formed ideas, missing pieces and decisions that still need to be made.
That is often the part I enjoy most: researching, testing, finding the right tools and turning something still taking shape into a system you can confidently put into the world.
The Visibility Boost
Every project moves through the same four stages, so you always know where we are and what comes next.
Not sure which one fits? Tell me what you’re working on. A few lines is enough. I’ll reply within one working day with questions or a suggested starting point.
Tell me about your projectTaking on new projects
Where shall we start?
A clear brief or a rough idea, both are a good place to start. Tell me what you’re working on and I’ll take it from there.
- LondonGMT / BSTLondon local time
- Within one working day
What happens next
- I read your message and reply with a few questions or a suggested starting point.
- If it looks like a good fit, we book a short call.
- You get a clear proposal with scope, timeline and price.
Tell me about your project
Takes about two minutes. Only your name, email and message are required.
